• Website SEO Checklist – Best Practices

    Below are some SEO-related best practices and reference material. Refer to Moz’s hierarchy of SEO Needs for a visual into what matters in order of importance when it comes to SEO page rankings: Source The bottom-most items are essential for page rankings, such as allowing your sites to be crawlable. …

  • Search Engine Optimization (SEO) Checklists

    Overview This document provides reference materials and recommended steps you can take, related to Search Engine Optimization (SEO) and other digital marketing efforts, before and after going live with your new eCommerce site.  It includes the following: Get Educated – Some SEO-related best practices and reference material Implementation Checklist –…

  • Website SEO Checklist – Enable Ecommerce Tracking in Google Analytics

    Enable Ecommerce Tracking Google’s Ecommerce tracking has some built in tools that can be used to track sales per item/user.  You can reference the Google’s Ecommerce tracking feature in more detail on their website  Verify ecommerce tracking by: Click the Admin “Gear” icon in the lower left, then the “Ecommerce…

  • Website SEO Checklist – Conversion Tracking

    To track user activity efficiently for different conversions, you should setup a new goal to track that conversion rate. Click the Admin “Gear” icon in the lower left, then the “Goals” link in the last column Screenshot below: Ga_find_goals_section.png Click the Red “Add Goal” button and fill in the information…

  • Website SEO Checklist – Filter Unwanted IPs from Google Analytics

    Verify filters are set up to exclude traffic from the IP(s) of your office within Google Analytics.  This is so that your internal team/sales reps/etc are not impacting the page views from your users.  If you do not have filters in place for your office IP Address, follow the steps…

  • Website SEO Checklist – New 301 Redirects

    301 Redirects for URL Changes (in a Platform Replacement) With a platform replacement, and depending on the version you are migrating from, your URLs may have changed between your previous and new platform.  This is especially true if you are migrating from an older version of CIMCloud where your URLs…

  • Website SEO Checklist – Google Search Console

    Setup Google Search Console Google Search Console (previously called webmaster tools) is essential for maintaining your SEO data and reindexing your sitemap.  Follow these steps to ensure it is set up correctly: Head to Google Search Console to start setup https://search.google.com/  click the red “Start Now” button, which will allow…

  • How & Why to Set URL (www vs non-www)

    Purpose This article outlines how you can set your website URL to a preferred domain name and best practices when choosing which domain name to use with best practices to ensure your domain is consistent for SEO. Our “Launching Your Website” article includes a more detailed list of action items…