Search Engine Settings

Overview

Search Engine Settings are configurations in the CIMcloud Worker Portal that control how your content appears to search engines. These settings apply to products, product categories, and content pages, helping improve your chances of getting listed and ranked in search results. This is an important part of your overall Search Engine Optimization (SEO) efforts.

These settings are managed through Static Pages — records that give each piece of content a unique, human-readable URL along with metadata (page title, description, keywords) that search engines use for indexing. Static Pages can also be configured as redirects, routing visitors from one URL to another.

When using multiple Customer Sites, the same page name can resolve differently depending on which Customer Site the visitor is on. For example, shop.yoursite.com/about and retail.yoursite.com/about can redirect to different destinations if separate static page records are configured for each Customer Site. This functionality is available as of Release 4.16.  The URL Redirects feature offers similar, but more limited, redirection functionality and is available prior to Release 4.16.

This article applies to CIMcloud clients with public (anonymous) content that they want indexed by search engines.

What a Customer Sees

When a static page is configured for a product, product category, or content page, visitors see a clean, readable URL in their browser rather than a system-generated path. For example, instead of pc_product_detail.asp?key=ABC123, visitors see yoursite.com/widgets/blue-widget.

If a static page is configured as a redirect, visitors who navigate to the page name are automatically redirected (301) to the destination URL specified in the static page record.

What an Admin Worker Sees

Admin Workers configure static page settings through the content editing forms or the standalone Static Pages management page at Content Workspace > Content > Static Pages.

The following fields are available when editing a static page:

• Page Name — The URL-friendly name for this page. See Create Search Friendly URLs for naming tips.
• Page Title — Corresponds to the HTML <title> tag. Search engines display this as the clickable headline in results.
• Description — Corresponds to the <meta name="description"> tag. Search engines may display this as the snippet below the headline.
• Keywords — Corresponds to the <meta name="keywords"> tag. Used by some search engines to match user queries.
• Canonical URL — The preferred URL for this content when it is accessible at multiple addresses. Typically matches the static page URL. Decide whether to include https:// and/or www. based on your site’s canonical domain preference.
• Website — Specifies which Customer Site this static page applies to. This allows the same page name to resolve differently depending on which Customer Site the visitor is on.
• Use Redirect — When set to Yes, this static page acts as a 301 redirect instead of rendering content. Visitors are sent to the URL specified in Redirect URL To.
• Redirect URL To — The destination path visitors are redirected to when Use Redirect is enabled. Use a relative path (e.g., products/new-page/).

Customer Site-Specific Static Pages

If your site uses multiple Customer Sites and you need the same URL path to behave differently on each one, create a separate static page record for each:

1. Navigate to Content Workspace > Content > Static Pages.
2. Add a new static page (or edit an existing one).
3. Set the Website field to the desired Customer Site.
4. Configure the page name, SEO fields, and/or redirect settings.