Overview
Brian Seidel was invited by the Acumatica Distribution Edition team to present the B2B Ecommerce Playbook at Acumatica Summit 2025 in Las Vegas. Developed from real-world experience with over 1,000 ERP-integrated B2B-first ecommerce projects, this playbook offers invaluable insights. This article includes Brian’s presentation deck and related resources to help product-centric companies and their partners succeed in ecommerce.
Audience
This article is intended for any product-centric company that is starting, building, or refining their B2B-first ecommerce program (including it’s projects, platforms, and solution).
Presentation Deck
This is the presentation deck Brian used during his session.
Other Materials
The following is a list of other reference articles and videos that provide a deeper dive into the topics covered in the session:
- 3PS (Program, Projects, Platforms, and Solution) Framework (Articles)
- 3PS Framework Overview
- The “Positions” To Fill
- A GWC Fit (Required) for All Roles
- The Key Roles
- An Org Chart Tool (To Assign Roles / Fill Positions)
- The Program Manager (The General Manager)
- The Project Planner (The Scout / Analyst)
- The Lead Project Manager (The Coach)
- The Lead Implementer (The Quarterback)
- The Solver (The Offensive Coordinator)
- Critical Roles By Stage
- Project Check-In Calls
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